Edwina Alexander has been riding for 25 years. She left Australia in 1998 for Europe with the idea to fullfill her dreams. Edwina never imagined that they could come true. By setting high standards, and having a strong belief in herself and her horses, Edwina has been able to find her way to compete against the worlds best with success.
Edwina acknowledges that without the support from Stal Tops and her parents she would not be in this position today. With the strong determination and positive attitude Edwina has climbed her way up the ladder, and is still working on it. Top horses are hard to find. But Edwina is lucky to have found some of the most promising horses in the world that will enable her to become one of the next leading riders of the world.
Showjumping is a high-spirited sport, a growing sponsorship choice of corporate champions. It is engaging, fast-paced and has a high profile. It is a truly unique and fascinating sport. Success is based on a relationship between two distinct athletes who must move, work and think as one. The majestic strength and power of the horse must be harnessed with absolute precision by the rider if both are to negotiate the challenging courses of top-level competition.
Competing in this daunting atmosphere against the world's finest riders and horses requires courage, calmness, focus and grace under pressure. In a crowded field, only prowess in the saddle will ensure victory.
Strength. Power. Precision. Elegance.
These are all powerful metaphors for a sponsor's brand. Sponsoring a top level jumping rider thus constitutes an ideal vehicle for the transmission of a sponsor's core
brand values, as well as associating your company positively with a sport of global stature and prestige, one that commands a television audience in the
millions around the world.
Affiliation to this globally acclaimed sport will
undoubtedly help sponsors gain corporate mileage and
build brand values.
|
